Our New Strategist Comes Home
John Warner writes about his career journey and his happy return to the world of market research.
It’s his story, but – as you’ll see – it’s also our story.
Is 2020 Ready for Gen Z?
New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.
Survival of the Fittest: Payers Reimagined
The latest installment in the “Survival of the Fittest” series of white papers from PNC Healthcare and Willow Research. Click to download our findings on health insurers, and how they are reimagining their role within our complex healthcare system.
Survival of the Fittest: Employers Step Up Their Commitment to Healthcare
Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of employers who offer healthcare benefits to their employees.
How Can Original Research Help You Become a Thought Leader?
Establishing yourself as a thought leader isn’t easy, but it can really help your company stand out from the crowd.
Are Juries Polarized, Too?
Political divisions in this country are intensifying, but there’s one place that seems sheltered from polarization: the jury room.
Survival of the Fittest: Hospitals in Transformation
Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of hospitals and health systems.
Hurricanes and Healthcare—How Can Reinsurance Help Us?
An intriguing corner of the financial world — it keeps insurance companies from defaulting after mass-destruction events and helps states to stabilize (and even reverse) rising health insurance premiums.
It’s 2017…Why Aren’t We All Skyping Our Doctors?
The full benefits of in-home telemedicine are still uncertain, but the possibilities are striking—in particular when it comes to rural access and cost-control, not to mention convenience to the patient.
Why Custom Research?
One afternoon, Willow Research took an hour, sat down on our office couch, and discussed what custom research means to us, how we have seen it used, and what it can do for our clients.