Author: Willow Research

Don’t Give Up on Print

If you’re thinking of switching your organization’s publications to all-digital, you might want to hit the pause button. Here’s why.

How Good Is Your Database?

Is your enterprise data giving you the answers you need? Here are a few questions that can help you determine what information you’ve actually got and what that data can tell you. 

Why We Still Talk to People

Because a single data point isn’t enough to go on. To get the whole picture, you also have to understand the experiences of individuals.

How to Weather the Storm

Previously we talked about why and how research can keep a good thing going. This time we want to cover how research can be even more valuable in situations when things aren’t looking so rosy.

How to Understand and Build On Your Success

When things are going well for your organization, how do you keep them heading in the right direction?

Bring in the Generalists

When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.

Counting on the Census

The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.

The Gender Gap in Confidence

Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?

The Hidden Risks of Big Data

Big Data is an exciting field that can uncover innovative and useful patterns, but it is not without its dangers. We look at real-world examples of the pitfalls and show where we could all use extra vigilance.

Do Americans Have Confidence in the Courts?

With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?

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